Ruben Vezzoli
Ruben Vezzoli
29 years old | Italian
Head of Web Analytics @ Würth

It all started when I was 13 and I launched my first website. Nowadays, I have over 10 years of experience working in E-commerce startups & large firms.
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Google Tag Manager

Search and Replace Filter in GA4 using GTM

At the time of writing this article, the Search and Replace function is not available in the new GA4 and that is why I decided to write this guide and show you a workaround I’ve recently used.

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Piwik Consent Manager integration with GTM and Google Consent Mode

Lately, I’ve been working on the integration of Piwik Consent Manager with Google Tag Manager and Google Consent Mode API (using Simo Ahava’s template).

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How to estimate the financial impact of a slow website with Google Analytics?

Nobody likes a slow website and as marketer/web analyst you probably know that page speed matters a lot.

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Get Visitor ISP Name with Google Tag Manager

A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click.

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How to exclude WordPress internal traffic from Google Analytics using Google Tag Manager

Today I’m going to show you how to exclude your internal traffic from the Google Analytics data.

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Topics

  • GOOGLE ANALYTICS
  • GOOGLE TAG MANAGER
  • GOOGLE DATA STUDIO
  • R PROGRAMMING
  • SQL
  • SEO
  • SEM

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