Search and Replace Filter in GA4 using GTM At the time of writing this article, the Search and Replace function is not available in the new GA4 and that is why I decided to write this guide and show you a workaround I’ve recently used. Continue Reading →
How to run an N-Gram analysis even when Google Ads hides the data If you are familiar with Google Ads, you probably know that Google likes to change quite often how the platform works and which data they provide through it. Continue Reading →
How to query Google Analytics 4 data in BigQuery Last month, Google announced the release of Google Analytics 4 (also known as App + Web property), which is basically a “new” version of the famous web analytics software. Continue Reading →
googleAnalyticsR: how to connect Google Analytics with R I know that many marketers and digital analysts are using Google Analytics almost every day and that’s why I decided to write this guide about an R package called googleAnalyticsR. Continue Reading →
How to estimate the financial impact of a slow website with Google Analytics? Nobody likes a slow website and as marketer/web analyst you probably know that page speed matters a lot. Continue Reading →
