googleAnalyticsR: how to connect Google Analytics with R I know that many marketers and digital analysts are using Google Analytics almost every day and that’s why I decided to write this guide about an R package called googleAnalyticsR. Continue Reading →
How to estimate the financial impact of a slow website with Google Analytics? Nobody likes a slow website and as marketer/web analyst you probably know that page speed matters a lot. Continue Reading →
Get Visitor ISP Name with Google Tag Manager A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click. Continue Reading →
How to recreate a Custom Channel Grouping while using Google Analytics API As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel. Continue Reading →
How to exclude WordPress internal traffic from Google Analytics using Google Tag Manager Today I’m going to show you how to exclude your internal traffic from the Google Analytics data. Continue Reading →
