Last month, Google announced the release of Google Analytics 4 (also known as App + Web property), which is basically a “new” version of the famous web analytics software.
I know that many marketers and digital analysts are using Google Analytics almost every day and that’s why I decided to write this guide about an R package called googleAnalyticsR.
Nobody likes a slow website and as marketer/web analyst you probably know that page speed matters a lot.
A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click.
As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel.