Ruben Vezzoli
Ruben Vezzoli
24 years old | Italian | Data Analyst

It all started when I was 13 and I launched my first website. Nowdays, I have over 5 years of experience working in E-commerce startups & large firms.
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Google Analytics

How to query Google Analytics 4 data in BigQuery

Last month, Google announced the release of Google Analytics 4 (also known as App + Web property), which is basically a “new” version of the famous web analytics software.

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googleAnalyticsR: how to connect Google Analytics with R

I know that many marketers and digital analysts are using Google Analytics almost every day and that’s why I decided to write this guide about an R package called googleAnalyticsR.

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How to estimate the financial impact of a slow website with Google Analytics?

Nobody likes a slow website and as marketer/web analyst you probably know that page speed matters a lot.

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Get Visitor ISP Name with Google Tag Manager

A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click.

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How to recreate a Custom Channel Grouping while using Google Analytics API

As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel.

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Topics

  • GOOGLE ANALYTICS
  • GOOGLE TAG MANAGER
  • GOOGLE DATA STUDIO
  • R PROGRAMMING
  • SQL
  • SEO
  • SEM

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