At the beginning of the year, I decided to buy a subscription plan on Datacamp because I wanted to learn R – a statistical programming language who can help you to run advanced analysis but also automatize some processes. I’m still a beginner – but at least, I started to use it for keyword research […]
BrightonSEO Slides & Videos – April 2019
As I did in the past, I’ll put in this post all the slide decks of BrightonSEO April 2019 – probably the biggest search marketing conference in Europe. Here you can watch the recording of the main stage. Snippets and Schema Izzi Smith – Driving *meaningful* clicks with enriched SERPs Emily Potter – Featured Snippets – the achievable SERP […]
How to manipulate Google Search Console data using Google Data Studio
I really like Google Data Studio because it’s a versatile tool that can be used to visualize and partially manipulate data. In many cases, I replaced a classic Excel report with a Data Studio dashboard, because I find it easier to share a report within an organization. I also use the official Google Search Console connector […]
Get Visitor ISP Name with Google Tag Manager
A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click. After some further analysis, I find out that they are mainly using a specific internet service provider (ISP) – and that’s why […]
How to recreate a Custom Channel Grouping while using Google Analytics API
As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel. I usually use Google Analytics Add-on for Sheets or I connect the account […]
OM Ideas: The importance of clickstream data for Search Marketing
If you follow me on Facebook, you might know that from time to time I share my thoughts about the online marketing industry. I always did that on social media, but I realised that it makes also sense to publish them on my blog, where every day hundreds of visitors read what I have to […]
BrightonSEO Slides & Videos – September 2018
As I did in the past, I’ll put in this post all the slide decks of BrightonSEO. They always have great speakers and interesting talks, that’s why it’s my favourite SEO/Digital Marketing conference in Europe. Here you can watch the recording of the main stage. Content Ross Tavendale – Data Journalism: A practical guide to winning […]
How to exclude WordPress internal traffic from Google Analytics using Google Tag Manager
Today I’m going to show you how to exclude your internal traffic from the Google Analytics data. Especially if you have a really small website, it’s quite important to exclude your own visit in order to understand the “real” users behaviors. This is guide for non-tech people and that’s why we’ll use only plugins and […]
Google Marketing live – Recap
After a couple of months, I finally had some time to update my blog. (It will probably take 10-20 seconds to load all the pictures, sorry for that, but I wrote this post on my phone and I couldn’t compress the pictures 😉 ) Today, I want to do a quick recap the Google Marketing […]
BrightonSEO Slides & Videos – April 2018
BrightonSEO is definitely my favourite search marketing conference – it’s a great mix of good speeches and networking with others search marketers. As usual I collected all the slides of the different speeches plus you can also find here the recording of the main stage. Content Marcus Tober – Out with the Old, in with the […]