Nobody likes a slow website and as marketer/web analyst you probably know that page speed matters a lot. I had many discussions with clients/management about loading times and I realized that sometimes it’s hard to convince them to allocate more resources on optimization operations. The problem is that they don’t know the potential outcome of […]
BrightonSEO Slides & Videos – September 2019
BrightonSEO is one of my favorites Search Marketing conferences in Europe because there are always great speakers and you learn something new. In this post you’ll find the slide decks of the September 2019 edition. Here you can find the slides of the previous editions. Here you can watch the recording of the main stage. […]
How to bulk download data from Google Trends with R
If you read my last post, you probably know that I’m trying to learn R on Datacamp. I really like the language because it’s very powerful: using the different packages you can automate many boring tasks and at the same time run analysis on very large datasets. Today I want to share with you an […]
How to use Google Search Console API with R Studio
At the beginning of the year, I decided to buy a subscription plan on Datacamp because I wanted to learn R – a statistical programming language who can help you to run advanced analysis but also automatize some processes. I’m still a beginner – but at least, I started to use it for keyword research […]
BrightonSEO Slides & Videos – April 2019
As I did in the past, I’ll put in this post all the slide decks of BrightonSEO April 2019 – probably the biggest search marketing conference in Europe. Here you can watch the recording of the main stage. Snippets and Schema Izzi Smith – Driving *meaningful* clicks with enriched SERPs Emily Potter – Featured Snippets – the achievable SERP […]
How to manipulate Google Search Console data using Google Data Studio
I really like Google Data Studio because it’s a versatile tool that can be used to visualize and partially manipulate data. In many cases, I replaced a classic Excel report with a Data Studio dashboard, because I find it easier to share a report within an organization. I also use the official Google Search Console connector […]
Get Visitor ISP Name with Google Tag Manager
A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click. After some further analysis, I find out that they are mainly using a specific internet service provider (ISP) – and that’s why […]
How to recreate a Custom Channel Grouping while using Google Analytics API
As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel. I usually use Google Analytics Add-on for Sheets or I connect the account […]
OM Ideas: The importance of clickstream data for Search Marketing
If you follow me on Facebook, you might know that from time to time I share my thoughts about the online marketing industry. I always did that on social media, but I realised that it makes also sense to publish them on my blog, where every day hundreds of visitors read what I have to […]
BrightonSEO Slides & Videos – September 2018
As I did in the past, I’ll put in this post all the slide decks of BrightonSEO. They always have great speakers and interesting talks, that’s why it’s my favourite SEO/Digital Marketing conference in Europe. Here you can watch the recording of the main stage. Content Ross Tavendale – Data Journalism: A practical guide to winning […]