If you follow me on Facebook, you might know that from time to time I share my thoughts about the online marketing industry. I always did that on social media, but I realised that it makes also sense to publish them on my blog, where every day hundreds of visitors read what I have to […]
BrightonSEO Slides & Videos – September 2018
As I did in the past, I’ll put in this post all the slide decks of BrightonSEO. They always have great speakers and interesting talks, that’s why it’s my favourite SEO/Digital Marketing conference in Europe. Here you can watch the recording of the main stage. Content Ross Tavendale – Data Journalism: A practical guide to winning […]
How to exclude WordPress internal traffic from Google Analytics using Google Tag Manager
Today I’m going to show you how to exclude your internal traffic from the Google Analytics data. Especially if you have a really small website, it’s quite important to exclude your own visit in order to understand the “real” users behaviors. This is guide for non-tech people and that’s why we’ll use only plugins and […]
Google Marketing live – Recap
After a couple of months, I finally had some time to update my blog. (It will probably take 10-20 seconds to load all the pictures, sorry for that, but I wrote this post on my phone and I couldn’t compress the pictures 😉 ) Today, I want to do a quick recap the Google Marketing […]
BrightonSEO Slides & Videos – April 2018
BrightonSEO is definitely my favourite search marketing conference – it’s a great mix of good speeches and networking with others search marketers. As usual I collected all the slides of the different speeches plus you can also find here the recording of the main stage. Content Marcus Tober – Out with the Old, in with the […]
How to do Keyword Research for Affiliate websites
Keyword Research is one of the most important activities if you are a blogger and you want to increase the visibility of your website on Google. Usually, you should do the keyword research before you launch the website because it can help you to understand the user’s needs and decide: the website structure the content […]
How to find all pages containing a specific text string with Screaming Frog?
Screaming Frog is one of my favourite tools because it’s versatile and I can use it for analysis and automation of boring activities (I use it for SEO, PPC and Affiliate Marketing). Today I want to show you a feature called Custom Search. It helps every time you have to find pages of your website […]
How to use the Search Terms Report like a pro
The search terms report is one of the most interesting reports you can find on Google AdWords. You probably check (or a script) this report quite often when you have to improve the performance of your account. Below I will show you two advanced techniques that I often use to get the most useful information […]
Affiliate Marketing techniques to try out in 2018
In this article, I selected some new affiliate marketing techniques that you should try out in 2018. As you may know, many new trends are appearing in the affiliate marketing world, and that is why I want to help you figure out which techniques can really boost the performance of your campaigns. Google News If […]
Hello World! (E-commerce-Hub Summary)
Hi everyone, I’m happy to announce the launch of the English version of my blog! A lot of things have changed in my life since I opened my very first blog in 2012 – I was using a free hosting; I had almost no experience in the field. Now I live in an international […]