RAdwords: how to access Google Ads API using R In this guide, I’m going to show you how to pull data out of Google Ads using the APIs and an R Package called RAdwords. Continue Reading →
How to recreate a Custom Channel Grouping while using Google Analytics API As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel. Continue Reading →
OM Ideas: The importance of clickstream data for Search Marketing If you follow me on Facebook, you might know that from time to time I share my thoughts about the online marketing industry. Continue Reading →
Google Marketing live – Recap After a couple of months, I finally had some time to update my blog. Continue Reading →
How to do Keyword Research for Affiliate websites Keyword Research is one of the most important activities if you are a blogger and you want to increase the visibility of your website on Google. Continue Reading →
