BrightonSEO is definitely my favourite search marketing conference – it’s a great mix of good speeches and networking with others search marketers.
As usual I collected all the slides of the different speeches plus you can also find here the recording of the main stage.
Content
Marcus Tober – Out with the Old, in with the Niche: Content for the Moments That Matter | Video (00:26:00)
Eleni Cashell – How to Unleash The Power Of Unique Content | Video (00:48:00)
Steve Rayson & Giles Palmer – How Metrics and Data Drive Content Effectiveness | Video (01:12:00)
Tech SEO
Tom Pool – Command Line Hacks For SEO
Tom Anthony – Diving into HTTP/2 – a Guide for SEOs
Emily Mace – Diagnosing Common Hreflang tag issues on page and in sitemaps
E-commerce
Vlassios Rizopoulos – What a search engine can teach you about product sitemaps
Katherine Khoo – Selling on other Search Engines
Raj Nijjer – 10 Things Your Customers Hate About You
Machine Learning
Chris Liversidge – Using Machine Learning Technology to Build Audience-Led Analytics
François Goube – Beyond Technical SEO, How to deal with Rankbrain and AI in SEO
George Karapalidis – Using machine learning to predict keyword revenue
David Whatley – Facebook Location Structures for Multi-location Brands
Marie Page – Harnessing the Power of Facebook Groups
Gavin Bell – Amplify your content with Facebook ads
Agency
Peter Watson-Wailes – A New Era for the Digital Agency
Charlie Whitworth – Dealing With Tricky Development Resource
International SEO
Anna Milburn – Merging Translation and SEO to drive global success
On-site
Fili Wiese – Optimizing for Search Bots | Video (02:05:00)
Alexis K Sanders – Advanced and Practical Structured Data with Schema.org | Video (02:23:00)
Sam Marsden – Cut the Crap: Running Content Audits with Crawlers | Video (02:43:00)
Mobile First
Mark Thomas – How much positive impact can crawl budget optimization have in a mobile first index era?
Barry Adams – Technical SEO in the Mobile First Indexing Era
Charo Paredes-Ortiz – App Marketing Case Studies
Enterprise
Steph Vickers – Turning the oil tanker – keeping abreast of monster sites
Bill Sebald – How to tighten up your SEO on large websites
Rachel Costello – The Toughest Battles in SEO are Internal: How to Prioritise & Demonstrate Value
Grey
Kaspar Szymanski – Understanding Google Penalties by ex-Googler
Craig Campbell – Risks and Rewards of PBNs
Chelsea Blacker – The Wild-west of ASO
PPC
Daniel Moore – The hidden potential of brand PPC
Duane Brown – Competitor Bidding: The Halo Effect
Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO
Experimental
David Lockie – Blockchain, Digital Marketing, Disruption
Nicola Bullock – Meaningful SEO Reporting Insights without Google Analytics
Danny Richman – How to increase conversions and rankings using the Limbic Map of the brainù
International Social
Daiana Damacus – Avoiding a Traffic Jam Between Your Website and Social Media
Link Building
Greg Gifford – Linkbuilding at a granular level | Video (04:51:00)
Laura Hogan – Big Links for £0 | Video (05:12:00)
Marie Turner – Effective Ecommerce Link Building | Video (05:29:00)
SERPs
Rob Bucci – Featured snippets: From then to now, volatility, and voice search
Sam Robson – From Black Friday to iPhones – how to rank for big terms on big days
Jason Barnard – A Universal Strategy for Answer Engine Optimisation
Influencer Marketing
Hannah Butcher – How to Win Friends and Influence… Influencers
Jason Dilworth – Finding Prospects by Scraping The News
Corinne Card – Digital PR on a budget: How to get awesome press links for SMEs
Site Speed
Bastian Grimm – Web Performance Madness: Critical Rendering Path Optimization
Maria Camanes Fores – Site Speed for in-house marketers: creating a culture of performance
Nichola Stott – Speed metrics in context of the UK Top 5,000 websites.
PPC
Arianne Donoghue – The PPC Automation Revolution is Coming
Ryan Bertollini – Combining PPC and SEO strategies to improve CPC averages and save money with your ad budget.
Chris Rowett – Supercharging Google Shopping
In-house
Rachel Finch – Survival 101: Rules for making it as a brands only digital marketer
Liraz Postan – SEO in a corporate environment
Taneth Evans – SEO for subscriptions: Flexible Sampling: now, then and next
International Search
Jitka Jizerova – Search Beyond Google: The Other Search Engines
Advanced Keyword Research
Anna Corbett – How to identify search intent | Video (06:28:00)
Stephan Spencer – Perfect Keyword Strategy | Video (06:46:00)
Pat Reinhart & Tom Smits – How to do ecommerce keyword research at huge scale
Reporting
Stephen Kenwright – How to report on SEO in 2018
Anna Lewis – Top GA customisations everyone should be using
Dana DiTomaso – The Math Behind Effective Reporting
Reputation
Ade Lewis – Why Brand Signals Are Replacing Authority
Ross Tavendale – Killing Giants – How to Compete with Big Brands in the SERPs
Julia Logan – Preemptive Reputation Management
Strategy
Georgina Park – How to plan a marketing strategy from scratch
Adela Popilkova – The Revolution of Technology: Enabling marketers to understand and reach audiences.
Sabine Langmann – How to Expand to Different Markets
Advert
Guy Levine – What we learnt from spending £1,000,000 on Facebook
Ashley Ward – Good, the Bad, and the Ugly: Ad Copywriting Tips for Facebook, LinkedIn, and Adwords
Rachel White – I test therefore I am- Practical PPC ad copy and landing page testing tips
Content Production
Nandini Jammi – The B2B content to sell your products
James Brockbank – Producing Link Worthy Content For Under £1k
Kim Slade – Power In Your Pocket: Mobile Video and How To Nail It.