BrightonSEO is one of my favorites Search Marketing conferences in Europe because there are always great speakers and you learn something new. In this post you’ll find the slide decks of the September 2019 edition.
Here you can find the slides of the previous editions.
Here you can watch the recording of the main stage.
Future of Search
Greg Gifford – Beetlejuice’s Guide to Entities and the Future of SEO
Tim Soulo – Rethinking The Fundamentals of Keyword Research With The Insights From Big Data
Sal Mohammed – Why AI will be a key part of your team, not a replacement
Small Budget SEO
Stacey MacNaught – Content Marketing for Links: Stretching Smaller Budgets
Helen Pollitt – The cash-strapped marketer’s guide to SEO
Carrie Rose – How to create a sexy AF PR pitch to land sexy AF links no matter your budget or brand
Advertising
Amy Bishop – Data-Driven Remarketing Strategies & Tactics for Every Business
Jacob Tibbott – Beat The Competition With Gmail Ads: Email-less Email Marketing
Kirk Williams – I Don’t Know How to Run Shopping Ads, and at This Point I’m Too Afraid to Ask
Technical
Roxana Stingu – How I learned to stop worrying and love the .htaccess file
Serena Pearson – Don’t F*ck Up Your Site Migration
Ashley Berman Hale – Accessibility for people and bots: Compassion-led technical SEO
Mobile
Frank Vitovitch – Living in a Mobile-First (Indexing) World
Solenn Boulic – Tracking Growth with AMP Analytics
Luci Wood – Tips for optimising for Google Discover
Amazon
Katherine Khoo – Understanding Amazon’s A9 Algorithm
Prabhat Shah – How to create Amazon Advertising campaigns without targeting any keywords
Danny McMillan – Amazon PPC – The Science Lab Of Your Amazon Business
International Social
Jake Potter – Using LinkedIn Paid Ads to support a lead generation campaign
Anlieka Marconi – How to Drive Global Sales with Social Selling
Reporting Showcase
Ross Paton – Unified Attribution: Connecting Digital to Offline & How to Optimise TV & Radio for ROI
Adam Chapman-Ballard – How marketers miss up to 60% of their conversions – and how to capture them
Adrian Kempiak – Neadoo’s CRM – a better way to report and communicate
Content SEO
Ahmed Khalifa – Making Captions Beautiful (and Searchable) to Improve Video Experience
Catherine ‘Pear’ Goulbourne – How to find content gaps when you don’t speak the language
Steph Whatley – How to ‘SEO’ forums, communities and UGC
Users First
Hannah McKie – Digital Marketing to an older audience
Becky Simms – The future of search is understanding human psychology
Kenda Macdonald – Progressive profiling and engagement triggers
Wellbeing and Inclusion
Allegra Chapman – Happiness will make you rich
Amy McManus – Keep Up or Give Up: Imposter Syndrome, Burnout and Mental Health in Digital
Tazmin Suleman – Age diversity in SEO and why it is important
Onsite Technical
Fili Wiese – I keep thinking: My website can be faster!
François Goube – The best-kept secrets from Robots.txt
Jan-Willem Bobbink – What I learned about SEO from building websites with the 10 most used JS frameworks
Ecommerce
Kenneth Wernst Christensen – A deep dive into the SEO strategy of the UK’s 80 largest e-commerce sites
Ben Barker – Practical eCommerce Tips to Drive Up ROI and Save Time
Alexandre Sigoigne – How to build perfect product landing pages
Fundamentals
Jeroen Maljers – Most Important PPC Updates From The Last 12 Months
Rohit Nargunde – Getting the most from Bing Webmaster Tools
Ciara Serrano Temprado – My traffic is gone! Where the heck did it go?
International Search
Olivia Lofts – Why translating your keywords and ads is a bad idea in PPC/paid media
Zanna Pupele – How to increase global traffic and rankings with answer box optimisation
Links and Outreach Showcase
Will Hobson – How reactive PR can lead to LINKS
Joshua Hardwick – How to find link building opportunities using Ahrefs
Dixon Jones – Something New from Majestic – Re-inventing Backlinks and Outreach Strategy
SERPs
Rory Truesdale – Mining the SERPs: How to make the SERPs a powerful weapon in your SEO armoury
Paige Hobart – SERP Features Glossary
Antony Robinson – Building a Brand With Local SEO: The Factors That Create Effortless Online-Offline User Journeys
Content Strategy
Alex Jones – The new blueprint for content campaign success
Lukasz Zelezny – How To Turn Your SEO From Zero To Hero with GAP
Sam Marsden – Cutting Through the Noise: Delivering Profitable Content Strategies in Competitive Markets
Structured Data
Charlie Norledge – What’s new in Structured Data
Martha van Berkel – How to Create Connected Schema Markup and Knowledge Graphs
Dateme Tubotamuno – From Knowledge Graphs to Commonsense Knowledge Graphs
PR & SEO
Laura Hampton – How to get more from digital PR (without mentioning AVE)
Fran Griffin – How to actually measure the impact of digital PR coverage
Claire Gamble – Let’s take this offline: The power of face-to-face events in digital marketing
Market Analysis
Björn Darko né Beth – From Market to Insights to Strategy – How SEO & Content really impact Business
Chris Liversidge – How Machine Learning Insights Change the Game for Enterprise SEO (A 20x ROI Case Study)
Dixon Jones – How PageRank Really Works
Ecommerce Advertising
Pinar Ünsal – Growing Ecommerce Revenue with Google Ads in a Declining Economy
Frederik Hyldig – E-commerce PPC in an Automated World
Alex Major – Supercharge your Google Shopping campaigns
International b2b
Daiana Damacus – Why B2B product marketers must be brave to succeed internationally
Anna Milburn – China and WeChat: Opportunities in B2B
SEO Showcase
Ivano Di Biasi – SEOZoom: A different approach to professional SEO Tools
Wesley Maynard – Increase your level cap with the SEO Performance expansion pack
Chloe Bodard – Site Migrations: Getting On Site, Off Site & Technical Right
Advanced SEO
Jamie Alberico – Think like a bot, rank like a boss: How Googlebot renders
Dan Taylor – How serverless technologies can help SEOs overcome legacy (and modern) tech obstacles
Aysun Akarsu – Web Server Logs As Technical SEO Key Data Source
Onsite Optimisation
Christoph C. Cemper – Improve your Rankings with Internal Links, like these 7 Popular Sites.
Eleni Cashell – How to turn a press release into unique ranking content
Steve Haynes – Medic update – easy and actionable tips for recovery
Automation
Dana DiTomaso – Insights, Not Data: Automated Reporting That Works
Sabine Langmann – How Basic Programming Skills Can Save You a Ton of Time
Mike Osolinski – Utilizing the power of PowerShell for SEO
Link Building/Outreach
Alex Cassidy – Email Anatomy: How to Get Top Tier Links
Jack Merlin Bruce Ross Tavendale – Artificial Relationships: How we used Google’s AI to read the Guardian and befriend journalists
Shannon Maybury Sonali Ohrie – SEO 2.1: How To Own Influencer & Content Campaigns
Success
Gary Spagnoli – How To Create an Effective Split Testing Matrix
Aleyda Solis – What makes your SEO fail (and how to fix it)
Rumble Romagnoli – Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder Happy
Social Media
Hannah Clare – How we got Brighton to #BeMoreSnail
Marie Page – How to get Facebook Groups working for your business
Yumna Kumran – The Relationship Between Pop Culture and Social Media Marketing!