BrightonSEO Slides & Videos – September 2018

September 29, 2018 in SEO

As I did in the past, I’ll put in this post all the slide decks of BrightonSEO. They always have great speakers and interesting talks, that’s why it’s my favourite SEO/Digital Marketing conference in Europe.

Here you can watch the recording of the main stage.


Ross TavendaleData Journalism: A practical guide to winning big links

Sarah BradleyGetting Millenials’ Attention on Social Media

Bobbi BrantHow to Use Live Video in Content Marketing


Content Strategy

Matt SiltalaAre you a content creator, or a content documenter?

John BrasingtonContextual optimisation: How to create value led content for your ecosystem?

Meg FennUsing stunning dseign to leverage your SEO



Hannah ThorpeSEO without Traffic

Izzi SmithPractical Insights into Winning Featured Snippets

Patrick ReinhartIndexation, Cannibalization, Experimentation, Oh My!


Ranking Factors

Björn Beth & Svetlana Stankovic – Making Data Dreams come true: Bridging the Gap between Ranking Factors and SEO Strategy

Marie HaynesSuper Practical Nuggets from Google’s Quality Raters’ Guidelines

Luke SherranVideo ranking factors in YouTube



Rand Fishkin – The Future of SEO is on the SERP


On-site tech SEO

Mike KingSoftware Testing for SEO

Barry Adams – Information Architecture and SEO: Laying The Foundations of Success

JP ShermanDeliver Discovery & Revenue by Optimizing On-Site Search


Technical SEO

Dominic Woodman – If you take one thing from technical SEO… learn how to debug

Francois GoubeWhat I learned crawling 10 billion URLs and Analyzing 5 trillion log lines.

Mark ThomasWhy auditing your rel=canonical configuration is a shrewd move


Link Building

Laura HoganUse Your Competitors For Freeeeee Links

Stacey MacNaughtSecuring Your Links Before You’ve Even Produced Your Content

Elli BishopHow to recruit and train a killer PR and Outreach team



Grant Kemp – Diving into DataStudio

Kim DeweHow To Automate Key SEO Processes using API’s and Google Sheets

Sam MarsdenEfficient AF: Automating SEO Reporting With Google Data Studio


Site Speed

Fili Wiese – Accelerate: Page Speed Optimization Tips

Chris Simmance2 Seconds is the New Slow: How businesses can build a better web

Aleh BarysevichWinning with mobile page speed: killer technologies, tools, and tips


SEO Tools

Christoph C. Cemper20 Free SEO Tools You Should be using

Prabhat ShahAmazon SEO tools that I wouldn’t avoid

Grant SimmonsThe Batman SEO Toolbelt to Vanquish Google’s SERP


Voice Search

Greg GiffordHow to use local to rock in mobile and voice search

Stuart Shaw – A Voice Assistant Investigation

Purna Virji – Marketing in the AI-Era of Search: Your Guide to Creating Exceptional Customer Experiences


Small Budgets

Joe Doveton – Small is Beautiful: Site Optimisation for SMBs

Izabela Wisniewska – 13 ways to build links without big budgets

Dom Hodgson – Shit, we’ve launched. Now what do I do?


Customer Experience

Jack Barmby – Reviewing Success: A Proactive Approach to Reputation Management

Aiden CarrollIt’s A Stitch Up! Sewing Up Consumer Intent With Keywords

Ronell Smith – Found vs. Chosen: Why Earning the Long Click Should be the Goal for Your Brand’s Web Content


Mobile & AMP

Emily GrossmanMobile Performance Optimization for Marketers Miracle

Inameti-ArchibongWe made our website a progressive web app and why you should too

Natalie Mott – AMP Implementation on Non-Standard Content Management Systems


Crawl Management

Gianna Brachetti-Truskawa – Crawl Frequency: What to do when it drops suddenly

Aysun Akarsu – Crawl-First SEO

Sean ButcherHow to Improve Your Website’s Indexation


Ecommerce Trends

Gianluca FiorelliThe future of Visual Search

Max PrinPWA + AMP: The Future Of E-Commerce?

Barrie TynemouthOnline Price Tracking and Price Wars



Rachel CostelloHow to Tackle Enterprise Sites: Examples from the BIGGEST Brands

Eloi CasaliSEO in big media agencies

Cosmin Negrescu – Using Jobs-to-be-done to win more customers


Project Management

Briony GunsonEffective planning for small-medium agencies/consultancies

Vicki JakesThe Final 10 Percent

Beth Cook – Prioritising SEO In-House


Ecommerce PPC

Alex Major – Comparison Shopping – The future of Shopping Ads on Google

Jack CooperScaling large e-commerce catalogues for paid advertising

Weldon W. Whitener, PhD – The Power of Price Data


Paid Social

Jon Quinton5 Truths The Gurus Don’t Tell You About Facebook Ads

Byron MarrUsing Facebook Funnels To Improve E-Commerce Campaign Targeting

Gareth HoyleAdvanced PPC and Paid Social Tactics



Helen Pollitt – Technical SEO Audit Top Tips for Beginners

Clark BoydHow to Optimise for Visual Search

Charlie MarchantWays to Definitely Get Links for Your Business


Personal development

Arianne DonoghueWhy Failure Should Be An Option For All Of Us

Steve Hammer – Keeping your wits while working in Digital Marketing

Ricky Whiting – How to Build an e-commerce business off SEO


Javascript and SEO

Martin Splitt – Building search-friendly web apps with JavaScript

Jamie AlbericoSEO for AngularJS



James Brown – Six Site Migration Fails & How To Avoid Them

Esteve Castells – Learnings of Migrating 100,000 Subdomains to Subfolders

Dan Patmore – Navigating the pitfalls of website migration

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