As I did in the past, I’ll put in this post all the slide decks of BrightonSEO. They always have great speakers and interesting talks, that’s why it’s my favourite SEO/Digital Marketing conference in Europe.
Here you can watch the recording of the main stage.
Content
Ross Tavendale – Data Journalism: A practical guide to winning big links
Sarah Bradley – Getting Millenials’ Attention on Social Media
Bobbi Brant – How to Use Live Video in Content Marketing
Content Strategy
Matt Siltala – Are you a content creator, or a content documenter?
John Brasington – Contextual optimisation: How to create value led content for your ecosystem?
Meg Fenn – Using stunning dseign to leverage your SEO
SERPs
Hannah Thorpe – SEO without Traffic
Izzi Smith – Practical Insights into Winning Featured Snippets
Patrick Reinhart – Indexation, Cannibalization, Experimentation, Oh My!
Ranking Factors
Björn Beth & Svetlana Stankovic – Making Data Dreams come true: Bridging the Gap between Ranking Factors and SEO Strategy
Marie Haynes – Super Practical Nuggets from Google’s Quality Raters’ Guidelines
Luke Sherran – Video ranking factors in YouTube
Keynote
Rand Fishkin – The Future of SEO is on the SERP
On-site tech SEO
Mike King – Software Testing for SEO
Barry Adams – Information Architecture and SEO: Laying The Foundations of Success
JP Sherman – Deliver Discovery & Revenue by Optimizing On-Site Search
Technical SEO
Dominic Woodman – If you take one thing from technical SEO… learn how to debug
Francois Goube – What I learned crawling 10 billion URLs and Analyzing 5 trillion log lines.
Mark Thomas – Why auditing your rel=canonical configuration is a shrewd move
Link Building
Laura Hogan – Use Your Competitors For Freeeeee Links
Stacey MacNaught – Securing Your Links Before You’ve Even Produced Your Content
Elli Bishop – How to recruit and train a killer PR and Outreach team
Reporting
Grant Kemp – Diving into DataStudio
Kim Dewe – How To Automate Key SEO Processes using API’s and Google Sheets
Sam Marsden – Efficient AF: Automating SEO Reporting With Google Data Studio
Site Speed
Fili Wiese – Accelerate: Page Speed Optimization Tips
Chris Simmance – 2 Seconds is the New Slow: How businesses can build a better web
Aleh Barysevich – Winning with mobile page speed: killer technologies, tools, and tips
SEO Tools
Christoph C. Cemper – 20 Free SEO Tools You Should be using
Prabhat Shah – Amazon SEO tools that I wouldn’t avoid
Grant Simmons – The Batman SEO Toolbelt to Vanquish Google’s SERP
Voice Search
Greg Gifford – How to use local to rock in mobile and voice search
Stuart Shaw – A Voice Assistant Investigation
Purna Virji – Marketing in the AI-Era of Search: Your Guide to Creating Exceptional Customer Experiences
Small Budgets
Joe Doveton – Small is Beautiful: Site Optimisation for SMBs
Izabela Wisniewska – 13 ways to build links without big budgets
Dom Hodgson – Shit, we’ve launched. Now what do I do?
Customer Experience
Jack Barmby – Reviewing Success: A Proactive Approach to Reputation Management
Aiden Carroll – It’s A Stitch Up! Sewing Up Consumer Intent With Keywords
Ronell Smith – Found vs. Chosen: Why Earning the Long Click Should be the Goal for Your Brand’s Web Content
Mobile & AMP
Emily Grossman – Mobile Performance Optimization for Marketers Miracle
Inameti-Archibong – We made our website a progressive web app and why you should too
Natalie Mott – AMP Implementation on Non-Standard Content Management Systems
Crawl Management
Gianna Brachetti-Truskawa – Crawl Frequency: What to do when it drops suddenly
Aysun Akarsu – Crawl-First SEO
Sean Butcher – How to Improve Your Website’s Indexation
Ecommerce Trends
Gianluca Fiorelli – The future of Visual Search
Max Prin – PWA + AMP: The Future Of E-Commerce?
Barrie Tynemouth – Online Price Tracking and Price Wars
Enterprise
Rachel Costello – How to Tackle Enterprise Sites: Examples from the BIGGEST Brands
Eloi Casali – SEO in big media agencies
Cosmin Negrescu – Using Jobs-to-be-done to win more customers
Project Management
Briony Gunson – Effective planning for small-medium agencies/consultancies
Vicki Jakes – The Final 10 Percent
Beth Cook – Prioritising SEO In-House
Ecommerce PPC
Alex Major – Comparison Shopping – The future of Shopping Ads on Google
Jack Cooper – Scaling large e-commerce catalogues for paid advertising
Weldon W. Whitener, PhD – The Power of Price Data
Paid Social
Jon Quinton – 5 Truths The Gurus Don’t Tell You About Facebook Ads
Byron Marr – Using Facebook Funnels To Improve E-Commerce Campaign Targeting
Gareth Hoyle – Advanced PPC and Paid Social Tactics
Fundamentals
Helen Pollitt – Technical SEO Audit Top Tips for Beginners
Clark Boyd – How to Optimise for Visual Search
Charlie Marchant – Ways to Definitely Get Links for Your Business
Personal development
Arianne Donoghue – Why Failure Should Be An Option For All Of Us
Steve Hammer – Keeping your wits while working in Digital Marketing
Ricky Whiting – How to Build an e-commerce business off SEO
Javascript and SEO
Martin Splitt – Building search-friendly web apps with JavaScript
Jamie Alberico – SEO for AngularJS
Migrations
James Brown – Six Site Migration Fails & How To Avoid Them
Esteve Castells – Learnings of Migrating 100,000 Subdomains to Subfolders
Dan Patmore – Navigating the pitfalls of website migration