BrightonSEO Slides & Videos – April 2019

April 13, 2019 in SEO

As I did in the past, I’ll put in this post all the slide decks of BrightonSEO April 2019 – probably the biggest search marketing conference in Europe.

Here you can watch the recording of the main stage.

Snippets and Schema

Izzi SmithDriving *meaningful* clicks with enriched SERPs
Emily PotterFeatured Snippets – the achievable SERP feature?
Kenichi SuzukiA Structured Data Case Study: How to Make Your Websites Stand Out in Search

Site Speed

Rachel CostelloSpeed & Performance Optimisation: How to Meet Users’ High Expectations
Polly PospelovaHow to get a 100% Lighthouse performance score
Chris SimmanceHow to Trim JS, CSS and External Stuff to Slim Down and Speed up your Site

Local SEO

Claire CarlileSmall Biz Small Budget – 10 Do’s and 5 Don’ts for Local SEO Success
Darren Shaw – Can You Rank in Local Without a Website?
Greg GiffordHarry and Lloyd’s Idiot Proof Guide to GMB Optimization


Faye Watt8 Ways to Increase your Ecommerce Conversion Rate
Alexandra CouttsBlack Friday SEO: where and when to start, quick wins and top tips
Justin ClarkeSocial Proof and Leveraging the Power of Consumers

Content Production

Phil NottinghamBig budget video advertising on a small business budget
Gareth Simpson – LMFAO: Leveraging Machines for Awesome Outreach
Kat Kynes – The Art of Content Necromancy: How to Resurrect a Dead Campaign


Kian NjieGoogle Smart bidding: How to train your algorithm
Tanesha Stafford – Land Grab: How to win business from your competitors with Google PPC
Charlotte Self – The importance of tagging when it comes to reporting and optimising in paid search

Russia & China

Christina Xu – Embrace WeChat Marketing
Anna Milburn – Harnessing the Russian digital opportunity

Cross Channel

Ric RodriguezMaximising Your Media Through SEO – How To Drive More From Your ATL Campaigns
Ross Paton – Corvidae: Identifying new customer acquisition opportunities
Irma Hunkeler Edward TrippierHow to drive content marketing success


Christoph C. CemperImprove your Rankings with Internal Link Building, and no headaches.
Fili Wiese – Why I adore Sitemaps, an ex-Google engineer’s love story
Razvan GavrilasBuilding an SEO Exponential Growth model by Closing Your Content Gaps


Stephan Bajaio – Search Presence Intelligence – Where Search Meets Business Intelligence
Luke Hay Michelle Wilding-BakerWhy UX is SEO’s best friend
Olga Andrienko – Uncovering SERPs: What happens in search right now and how to benefit from it


Dana DiTomaso – Your New Google Analytics BFF
Azeem AhmadUsing Google Tag Manager to send Scroll Depth and YouTube view measurements to Analytics
Sam CaesarChanging the game with Supermetrics

Crawl Management

Areej AbuAliRestructuring Websites to Improve Indexability
Anders Riise KochSimple ways to visualise your crawl data with no coding knowledge required
Robin EisenbergCrawl Budget is dead, please welcome Rendering Budget

Beyond Google

Julia Logan – Why we all should stop ignoring Bing
Steff PreyerVoice Visibility: Tracking voice results on Alexa & Google
Dom Hodgson – No search volume? No problem!

Paid Search

Duncan Sills – Using data science to work smarter, not harder in PPC
Oliver Ewbank – Become a Local Hero: PPC Tips to Boss Your Neighbourhood
Matt Whelan – Search is Stagnating: It’s time to explore more biddable diversity.


Gemma Houghton – How to use programmatic to drive search results internationally
Daiana Damacus – The Most Popular Influencer is Almost Never the One You Really Need


Rebekah DunneHow to Marie Kondo your SEO
Marco Bonomo5 Time-Saving SEO Alerts to Use Right Now
Alen-Jelco Todorov – 100 million keywords. Now what?!

Competitor Research

Paola DidoneCompetitor Analysis: A Scientific Method
Lana BurgessKiller Competitor Content Research and Strategy
Alexandre Sigoigne – How you should build your new etail content strategy based on SERP and competitive analysis

Content Marketing

Corinne CardPodcasting for subscribers, mentions and really big links
Bethany Joy – Standing out online with a unique and compelling brand voice
Shannon McGuirkThe Content Comeback: 5 Steps for Bouncing Back When Your Campaign Fails

Link Building

Oliver BrettHow to Make Fake News For Links
Sam Morton10 tips to scale link building for your clients!
Becky SimmsGamification: Link building in a Fortnite

Tech SEO

Nils De MoorLiving on the Edge: Elevating your SEO toolkit to the CDN
Tom PoolHow To Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site
Mike OsolinskiCLI Automation – Using the Command Line to Automate Repetitive Tasks


Lily RayLeveraging E-A-T for SEO Success
Lukasz Zelezny – 6 Things Your Boss Expects You Should Know About SEO
Coral LuckHow to Repurpose Existing Content to Help your Strategy

Client Success

Heather Physioc – Search vs. Bureaucracy: How to Stand Up an Organic Search Program for Your Client
Laura HoganRetaining Struggling Clients: How To Rebuild Trust
Briony GunsonEfficiency in the workplace: Mindset mastery and meditation


Valentine Lacour – The impact of translation on SEO and how they can work together
Mauro CattaneoWhy hreflang is crucial to international SEO success


John Warner – Why Google isn’t giving update advice anymore
Justin TaylorPerfect Outcomes: Create amazing websites 10x Faster with Rapid Prototyping
Mark OsborneThe Seedy Underbelly of Keyword Research and Search Intent

Future of Search

Marcus Tober – Huge SEO success stories and what we can learn from them
Chris Liversidge – How to Drive Big Site SEO Impact in Google’s New, Linkless Algorithm
Patrick Reinhart – Forget Alexa, The Voice Search Devices Of The Future

Onsite SEO

Luke Carthy – Sexy AF SEO Revenue Growth with Your Discontinued Products
Adam GentThe State of Pagination and Infinite Scroll on the Web
François Goube – Predicting the Impact of Technical SEO changes

Online PR

Alex JuddHow to protect your online reputation: Lessons from the FTSE 100
Hana BednarovaThe killer outreach email that gets opened, replied to and mainly gains links
Chris LeeHow to pitch an idea your client/boss can’t say no to


Matthew Brown – The Circle of Trust: SEO Data
Jeroen Maljers – Turning Your Data Into Compelling Stories
George KarapalidisWhy data science analysis is better than YOUR analysis

SEO Automation

Sabine LangmannScreaming Frog + Xpath: A Guide to Analyse the Pants Off Your Competition
Max CouplandAutomate your SEO tasks with custom extraction
Benjamin Goerler – Bringing the fun back to SEO with Python


James Brown – How to tell if there’s a demand to launch your business overseas
John Sadeghipoor – How to measure the value of generic keyword success
Timothy Hawes – Using data to keep your customers happy
Eli ZhelevaUsing data to keep your customers happy

John MuellerChat

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