As I did in the past, I’ll put in this post all the slide decks of BrightonSEO April 2019 – probably the biggest search marketing conference in Europe.
Here you can watch the recording of the main stage.
Snippets and Schema
Izzi Smith – Driving *meaningful* clicks with enriched SERPs
Emily Potter – Featured Snippets – the achievable SERP feature?
Kenichi Suzuki – A Structured Data Case Study: How to Make Your Websites Stand Out in Search
Site Speed
Rachel Costello – Speed & Performance Optimisation: How to Meet Users’ High Expectations
Polly Pospelova – How to get a 100% Lighthouse performance score
Chris Simmance – How to Trim JS, CSS and External Stuff to Slim Down and Speed up your Site
Local SEO
Claire Carlile – Small Biz Small Budget – 10 Do’s and 5 Don’ts for Local SEO Success
Darren Shaw – Can You Rank in Local Without a Website?
Greg Gifford – Harry and Lloyd’s Idiot Proof Guide to GMB Optimization
Ecommerce
Faye Watt – 8 Ways to Increase your Ecommerce Conversion Rate
Alexandra Coutts – Black Friday SEO: where and when to start, quick wins and top tips
Justin Clarke – Social Proof and Leveraging the Power of Consumers
Content Production
Phil Nottingham – Big budget video advertising on a small business budget
Gareth Simpson – LMFAO: Leveraging Machines for Awesome Outreach
Kat Kynes – The Art of Content Necromancy: How to Resurrect a Dead Campaign
PPC
Kian Njie – Google Smart bidding: How to train your algorithm
Tanesha Stafford – Land Grab: How to win business from your competitors with Google PPC
Charlotte Self – The importance of tagging when it comes to reporting and optimising in paid search
Russia & China
Christina Xu – Embrace WeChat Marketing
Anna Milburn – Harnessing the Russian digital opportunity
Cross Channel
Ric Rodriguez – Maximising Your Media Through SEO – How To Drive More From Your ATL Campaigns
Ross Paton – Corvidae: Identifying new customer acquisition opportunities
Irma Hunkeler Edward Trippier – How to drive content marketing success
Onsite
Christoph C. Cemper – Improve your Rankings with Internal Link Building, and no headaches.
Fili Wiese – Why I adore Sitemaps, an ex-Google engineer’s love story
Razvan Gavrilas – Building an SEO Exponential Growth model by Closing Your Content Gaps
SERPs
Stephan Bajaio – Search Presence Intelligence – Where Search Meets Business Intelligence
Luke Hay Michelle Wilding-Baker – Why UX is SEO’s best friend
Olga Andrienko – Uncovering SERPs: What happens in search right now and how to benefit from it
Measurement
Dana DiTomaso – Your New Google Analytics BFF
Azeem Ahmad – Using Google Tag Manager to send Scroll Depth and YouTube view measurements to Analytics
Sam Caesar – Changing the game with Supermetrics
Crawl Management
Areej AbuAli – Restructuring Websites to Improve Indexability
Anders Riise Koch – Simple ways to visualise your crawl data with no coding knowledge required
Robin Eisenberg – Crawl Budget is dead, please welcome Rendering Budget
Beyond Google
Julia Logan – Why we all should stop ignoring Bing
Steff Preyer – Voice Visibility: Tracking voice results on Alexa & Google
Dom Hodgson – No search volume? No problem!
Paid Search
Duncan Sills – Using data science to work smarter, not harder in PPC
Oliver Ewbank – Become a Local Hero: PPC Tips to Boss Your Neighbourhood
Matt Whelan – Search is Stagnating: It’s time to explore more biddable diversity.
International
Gemma Houghton – How to use programmatic to drive search results internationally
Daiana Damacus – The Most Popular Influencer is Almost Never the One You Really Need
Efficiency
Rebekah Dunne – How to Marie Kondo your SEO
Marco Bonomo – 5 Time-Saving SEO Alerts to Use Right Now
Alen-Jelco Todorov – 100 million keywords. Now what?!
Competitor Research
Paola Didone – Competitor Analysis: A Scientific Method
Lana Burgess – Killer Competitor Content Research and Strategy
Alexandre Sigoigne – How you should build your new etail content strategy based on SERP and competitive analysis
Content Marketing
Corinne Card – Podcasting for subscribers, mentions and really big links
Bethany Joy – Standing out online with a unique and compelling brand voice
Shannon McGuirk – The Content Comeback: 5 Steps for Bouncing Back When Your Campaign Fails
Link Building
Oliver Brett – How to Make Fake News For Links
Sam Morton – 10 tips to scale link building for your clients!
Becky Simms – Gamification: Link building in a Fortnite
Tech SEO
Nils De Moor – Living on the Edge: Elevating your SEO toolkit to the CDN
Tom Pool – How To Use Chrome Puppeteer to Fake Googlebot & Monitor Your Site
Mike Osolinski – CLI Automation – Using the Command Line to Automate Repetitive Tasks
Fundamentals
Lily Ray – Leveraging E-A-T for SEO Success
Lukasz Zelezny – 6 Things Your Boss Expects You Should Know About SEO
Coral Luck – How to Repurpose Existing Content to Help your Strategy
Client Success
Heather Physioc – Search vs. Bureaucracy: How to Stand Up an Organic Search Program for Your Client
Laura Hogan – Retaining Struggling Clients: How To Rebuild Trust
Briony Gunson – Efficiency in the workplace: Mindset mastery and meditation
Internationalisation
Valentine Lacour – The impact of translation on SEO and how they can work together
Mauro Cattaneo – Why hreflang is crucial to international SEO success
Experimental
John Warner – Why Google isn’t giving update advice anymore
Justin Taylor – Perfect Outcomes: Create amazing websites 10x Faster with Rapid Prototyping
Mark Osborne – The Seedy Underbelly of Keyword Research and Search Intent
Future of Search
Marcus Tober – Huge SEO success stories and what we can learn from them
Chris Liversidge – How to Drive Big Site SEO Impact in Google’s New, Linkless Algorithm
Patrick Reinhart – Forget Alexa, The Voice Search Devices Of The Future
Onsite SEO
Luke Carthy – Sexy AF SEO Revenue Growth with Your Discontinued Products
Adam Gent – The State of Pagination and Infinite Scroll on the Web
François Goube – Predicting the Impact of Technical SEO changes
Online PR
Alex Judd – How to protect your online reputation: Lessons from the FTSE 100
Hana Bednarova – The killer outreach email that gets opened, replied to and mainly gains links
Chris Lee – How to pitch an idea your client/boss can’t say no to
Data
Matthew Brown – The Circle of Trust: SEO Data
Jeroen Maljers – Turning Your Data Into Compelling Stories
George Karapalidis – Why data science analysis is better than YOUR analysis
SEO Automation
Sabine Langmann – Screaming Frog + Xpath: A Guide to Analyse the Pants Off Your Competition
Max Coupland – Automate your SEO tasks with custom extraction
Benjamin Goerler – Bringing the fun back to SEO with Python
Success
James Brown – How to tell if there’s a demand to launch your business overseas
John Sadeghipoor – How to measure the value of generic keyword success
Timothy Hawes – Using data to keep your customers happy
Eli Zheleva – Using data to keep your customers happy
John Mueller – Chat