How to use Google Search Console API with R Last update: 03.05.2021 At the beginning of the year, I decided to buy a subscription plan on Datacamp because I wanted to learn R – a statistical programming language who can help you to run advanced analysis but also automatize some processes. Continue Reading →
BrightonSEO Slides & Videos – April 2019 As I did in the past, I’ll put in this post all the slide decks of BrightonSEO April 2019 – probably the biggest search marketing conference in Europe. Continue Reading →
How to manipulate Google Search Console data using Google Data Studio I really like Google Data Studio because it’s a versatile tool that can be used to visualize and partially manipulate data. Continue Reading →
Get Visitor ISP Name with Google Tag Manager A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click. Continue Reading →
How to recreate a Custom Channel Grouping while using Google Analytics API As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel. Continue Reading →
