Last update: 03.05.2021 At the beginning of the year, I decided to buy a subscription plan on Datacamp because I wanted to learn R – a statistical programming language who can help you to run advanced analysis but also automatize some processes.
As I did in the past, I’ll put in this post all the slide decks of BrightonSEO April 2019 – probably the biggest search marketing conference in Europe.
I really like Google Data Studio because it’s a versatile tool that can be used to visualize and partially manipulate data.
A couple of days ago, I was analyzing a dataset and I realized that some company’s internal people are clicking on remarketing banners without knowing that the company is paying for every single click.
As a marketer, one of the first things I do when I start to work with a new client is to check the Acquisition Report in Google Analytics – because it gives me an idea of the marketing activities and the performance of every single channel.